I am sure I am the absolute last person to bring up the Negroni Sbagliato... with prosecco. And if that’s not the case, here are a few links to catch you up.
But given the fervor, it was only a matter of time before some enterprising brand thought to bottle the drink and sell it. And I’m pleased to say the brand that got there first (at least to my knowledge) is Brooklyn-based St. Agrestis, so it will probably be actually good in addition to merely being apropos: Quite a few Eater staff members are fans of its existing bottled Negronis and aperitivos.
Meanwhile, Grey Poupon is hopping on the Olivia Wilde salad dressing moment and possibly holding a contest to award fans of mustard and pop culture (a large group to be sure) “100 limited-edition ‘Don’t Worry Dijon’ jars, complete with the iconic dressing recipe on the back.” As Bettina Makalintal points out, it’s an inevitability in the “corporate-brands-as-meme-lords cycle that food brands will try to capitalize on any meme or viral opportunity,” but these days, it’s happening faster than ever. TBD though if anyone can make an egg yolk omelet sound remotely appealing.
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Omsom's shaker set, a St. Agrestis negroni sbagliato, and Great Jones's new steam baskets. |
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On the subject of celebrity food moments, I need someone to buy this and make their partner dress as Ben Affleck for the perfect couples costume.
Chef Virgilio Martínez’s Mater — the research center that powers his restaurant group — has partnered with Simpli on fancy chocolate bars made using Peruvian Chuncho cacao. The bars range from a milk chocolate with 51 percent cacao to a bar that’s 100 percent cacao, but they’re also available in a set of four so you can try them all.
Cake Zine has come out with its second issue. “Wicked Cake” ships in mid-November and “explores the sinister side of sweets, the horrors lurking beneath the buttercream.” A note for those in Manhattan or Brooklyn: Online ice cream shop Bad Habit is making a devil’s food cake ice cream to mark the occasion.
Great Jones has yet another kitchen product in its growing, colorful roster: A multitasking silicone steam basket (it also works as a colander, trivet, and splatter guard).
D.S. and Durga, maker of the Bistro Waters perfume, is making further waves in the food-scent space with a latke candle. Expect top notes of potato (naturally) and etrog, heart notes of black pepper and olive, and base notes of peanut oil and “assorted tubers.”
Omsom has expanded beyond its stir fry starter packs with a set of salt, pepper, and MSG shakers, designed with housewares brand Areaware. Contents included.
Monse’s new ugly radish sweater is actually quite cute.
There’s a sleek greens-growing system from new brand Leath. Called the Fieldhouse, it may appeal to those put off by more techy-looking indoor smart gardens.
Boxwalla, a site for gifts that include thoughtfully sourced subscription boxes, has put together its first food-themed box, featuring cookies with edible flowers from Loria Stern, flour from Grist & Toll, an East Fork juice cup, and other treats.
Ghia, the buzzy nonalcoholic aperitif brand, teamed up with designer Sophie Lou Jacobsen on some stylish stemless martini glasses. You can buy them in pairs on Sophie Lou Jacobsen’s site or at Ghia, which also has some nice Ghia-branded puzzles in stock right now.
If you’re not into Ghia, try using those glasses for this new faux orange wine from Proxies and Miguel de Leon, the sommelier at New York City’s Pinch Chinese.
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